80 XP to Explorer · 0 🏅
Technology Founder · Enterprise Architect · Digital Commerce Executive · AI Platform Designer
Entrepreneurial CTO/COO and platform architect with 25+ years building and scaling high-availability, multi-tenant commerce and media platforms. Co-founder of SAVVIS (NASDAQ: SVVS, later acquired by CenturyLink for ~$3.4B), and took Phantom Entertainment, StationDigital, and HashingSpace public. Today I'm CEO of Platformz and COO/CTO of FUR4 — inventor and principal designer of a modular, multi-tenant commerce platform.
0+
Years building & scaling platforms
0
Companies taken public
0.4B
SAVVIS → CenturyLink acquisition (~$)
0.99%
Uptime targets, active-active failover
the living résumé
Every branch is a part of the story. Drag to look around, and tap a label to jump straight to that part of the site.
executive profile
In 1984, at age 14, I started out on Commodore, Apple, and DOS machines — drawn to video games, telecommunications, programming, and bulletin board systems. While other kids played games, I was online over 300bps modems, living through the evolution from BBSs and ARPANET into what we now call the Internet.
That early fascination became a 25+ year run building and scaling platforms: I co-founded SAVVIS (the first high-QoS national backbone, later acquired by CenturyLink for ~$3.4B), and took Phantom Entertainment, StationDigital, and HashingSpace public. Today I'm CEO of Platformz and COO/CTO of FUR4 — inventor and principal designer of a multi-tenant commerce platform. Here's the journey:
Timothy Munro Roberts
founder · architect
Character stats
ROLE: CEO · CTO · COO · FOCUS: Enterprise operating systems
the journey
Tap any chapter to open its details.
core competencies
Click any node to expand it — each one opens a real example from three decades of building.
Decoupled commerce stacks — Magento 2 (headless/GraphQL) with React/Next.js and Strapi CMS — where Magento is the truth for catalog, orders, and inventory.
Tenantized portals (Customer/Dealer/Referral/Promo/Branding/Owner), component isolation, and API micro-gateways — many brands on one paid infrastructure.
AWS (S3/CloudFront/MediaConvert/Secrets Manager), Cloudflare, GCP; CI/CD via Bitbucket/Jira; infrastructure-as-code and active-active failover at 99.99% uptime targets.
From SAVVIS, Intira, and Terremark: high-QoS national backbones, CDN, and managed hosting with #1 network-performance rankings (Keynote/Boardwatch).
Twilio 2FA/OTP, SendGrid/Mandrill, SonarQube, Tenable vulnerability scans, Playwright e2e, New Relic APM, Hotjar & Userbrain UX testing.
Rithum/ChannelAdvisor (500+ connectors), SPS Commerce EDI (Chewy + major retailers), M2E Pro (Amazon/Walmart/eBay), DSCO order streams, AfterShip.
Avalara AvaTax SST as the truth for tax (US SST + global), QuickBooks COA & custom mappings, Stripe/PayPal/Plaid payouts, 1099 automation, KYC, W-8/W-9.
Inventor and principal designer of a modular multi-tenant commerce platform — authored patent claims covering tenant isolation, portal orchestration, and micro-gateway API routing.
AI-assisted code reviews and automation woven into the SDLC, with weekly code audits and feature-flagged releases.
Industrial design (CAD→DFM/DFX), materials (polymer blends, carbon-fiber, silicone), QA (Intertek/PROQC), bonded warehousing, and multi-region 3PL (ShipBob).
Took SAVVIS to a NASDAQ IPO, and Phantom Entertainment, StationDigital, and HashingSpace public via reverse mergers.
Raised institutional capital and led roll-ups and acquisitions — SAVVIS was later acquired by CenturyLink for ~$3.4B; Intira's lineage (Terremark) sold to Verizon for ~$1.6B.
Recruited and lead a ~50-person blended team (~80% engineering) across time zones, with rigorous PR/code-review cadence and weekly QA sprints.
Enterprise B2B sales, distributor onboarding, MAP/brand governance, territory exclusives, referral/agency programs, and international localization.
Serving as CEO, COO, CTO, and Chairman across companies — owning architecture, product, operations, finance, and go-to-market.
career history
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family & legacy
Timothy Munro Roberts was born in St. Louis in 1970, into a prominent family rooted in the city since the early 1800s — a lineage of lawyers, marketers, and entrepreneurs who each, in their own field, built something lasting.
Munro Roberts Sr.
Great-grandfather
Nationally known labor lawyer
A labor-union organizer turned lawyer who became Director of Labor Relations and aide-de-camp to publisher Joseph Pulitzer at the St. Louis Post-Dispatch. He founded the typographers' union.
Munro Roberts Jr.
Grandfather
Prominent St. Louis attorney · 1947–1992
After serving in WWII, he founded the firm now known as Roberts, Perryman & Bonkamp. He represented or sat on the boards of Laclede Gas, Southwestern Bell, the St. Louis Globe-Democrat, Samuel I. Newhouse, and the ABC Television Network.
William “Monty” Munro Roberts III
Father
Marketing innovator — Ford · Anheuser-Busch · Y&R
A Ford Foundation Scholar at Yale and Washington University graduate. As Ford's Director of Marketing he helped create the Shelby and Mercury divisions and ran Ford Racing; designed Busch Gardens attractions (Tampa's 'Dark Continent' and the Loch Ness Monster coaster); helped launch Busch beer; and originated NASCAR's Busch Series, the Busch Clash, and the 17-year 'Head for the Mountains' campaign. He later led the Walt Disney account at Y&R before becoming an ordained Episcopalian minister.
Lora Roberts
Mother
Serial entrepreneur
An acclaimed businesswoman who has started and owned a business brokerage, franchise auto-brake stores, and a chemical-distribution company — and today owns MedHire, a neuroscience recruitment firm.
St. Louis-based and a proud father of four. His startups have created over 4,000 high-paying jobs. After Hurricane Katrina he managed operations for a Red Cross disaster center in Atlanta, helping 400+ victims alongside 20+ agencies. Off the clock: offshore fishing (3rd place, 2015 Billfish Memorial Day Shootout), ice hockey, golf, tennis, and strategy games.
leadership today
CEO & CTO · the AI-powered enterprise operating system.
A single intelligent operating layer that orchestrates every business process automatically — eliminating repetitive work and giving organizations complete operational visibility. Chief Executive Officer & Chief Technology Officer.
Visit ↗COO & CTO · operations, commerce & manufacturing as one system.
Technology and operations across global manufacturing, digital commerce, supply-chain automation, and international expansion — and the live production environment for Platformz. Chief Operating Officer & Chief Technology Officer.
Co-founder & CTO · 1994 · NASDAQ: SVVS.
Co-founded Diamond.net / SAVVIS and designed the first high-QoS national backbone — originating QoS guarantees, metered billing, and PNAPs (OC3 ATM across 22 Tier-1 cities). Apple anchor contract; Gateway VC funding; NASDAQ IPO; later acquired by CenturyLink for ~$3.4B.
Founder & CEO · 1997 · → Terremark → Verizon ($1.6B).
The first company ever to sell cloud computing as a service ('Netsourcing'). Three data centers, $30M raised. Lineage: Intira → Data Return → Terremark (NASDAQ: TMRK) → Verizon for ~$1.6B.
Founder, Chairman & CEO · 2010 · cloud commerce.
An enterprise-class cloud commerce eco-system for physical and digital goods on virtualized IBM WebSphere Commerce. 5 inventor patents, 6 data centers, 160 employees, 28 wholesale partners.
Founder & CEO · 2013 · public via reverse merger.
An ad-supported, DMCA-compliant digital radio and video platform with 22M+ tracks, taken public via reverse merger.
Founder & CEO · 2013 · public via reverse merger.
Bitcoin mining, hosting, and data centers — plus wallet, exchange, cloud-hashing, and mining pools. A deep, early bet on Bitcoin and blockchain infrastructure.
CEO & CTO · 2007 · acquired (Media Speed Tech).
B2B video-game distribution — the first automated publishing system and white-label storefront SDK, at 99.999% uptime. 2,200+ games from 220 developers; localized into 22 languages.
Founder, CEO & CTO · 2002 · public via reverse merger.
Infinum Labs / Phantom — a PC-based living-room game console with application streaming, public via reverse merger. Recruited Kevin Bachus (Xbox founding team). The Lapboard is still sold today.
Visit ↗Managing Director · 2008–present · advisory.
Advisory and consulting for startups and growth-stage companies — board roles, strategy, finance, and go-to-market, taking founders from idea to fundable business.
enterprise software philosophy
Most enterprise software fails because every department buys a different system.
Soon the business owns dozens of disconnected applications — requiring expensive integrations, duplicate data entry, inconsistent reporting, and endless manual processes.
Timothy believes this approach is fundamentally broken. Every business should operate through a unified architecture — not a pile of disconnected tools.
One shared model of the business, so every application speaks the same language.
One security and permissions layer across every function, not dozens of silos.
One engine that automates work across the whole organization.
Cloud computing connected businesses.
Artificial intelligence will orchestrate them.
The long-term objective: establish Platformz as the intelligent operating layer powering organizations across industries — automating end-to-end operations while clients keep full ownership of their data, infrastructure, and competitive advantages.
platformz vision
Platformz is a multi-tenant, enterprise-class commerce platform and agency — 100% owned by FUR4 — powering consumer brands across pet, sports, and other verticals (FUR4 flagship, plus Rockerz and more). One extensible architecture drops new brands and sites into the same paid infrastructure, supporting acquisitions and roll-ups while dramatically reducing implementation time.
Every deployment on the same architecture — 19 business functions, one foundation.
AI as the operational intelligence layer — not a replacement for people.
Artificial intelligence is the next major transformation in enterprise software. Rather than replacing employees, Platformz uses AI as the operational intelligence layer sitting above every business system — so organizations benefit from AI without ripping out what already works.
Timothy's primary focus today is designing what he calls Digital Commerce Operating Systems — integrating dozens of specialized technologies into a single intelligent control tower. Instead of replacing existing software, Platformz orchestrates it.
fur4 · digital transformation
FUR4 is a premium pet-grooming brand led by the original inventor of the Furminator — Safer, Gentler, More Effective de-shedding tools. As COO & CTO, Timothy owns nearly every operational and technical layer, from the decoupled commerce stack to global manufacturing, finance, and channels.
~5×
BOM cost reduction vs. prototype
~35k
Units on hand, +90k ready
500k–1M
Units/month capacity at scale
4 SKUs
Dog & Cat, Long & Short · MAP $49.95
FUR4 is the primary production environment for Platformz — continuously validating new technology in the real world before it's commercialized for additional enterprise customers. Magento is the truth for catalog, orders, and inventory; HubSpot is the truth for sales, marketing, and support.
ip, patents & recognition
Inventor on 5 patents from Savtira's cloud-commerce platform — application streaming, encoding, and digital-goods auto-publishing — with additional filings prepared for the Platformz multi-tenant architecture.
Streaming applications and games on demand from the cloud to the device — the core of the Phantom and Savtira platforms.
Patent · inventor (Savtira)
Encoding methods for delivering digital goods efficiently and securely across networks.
Patent · inventor (Savtira)
Automated, real-time publishing, protection, and distribution of digital goods with auditing controls.
Patent · inventor (Savtira)
Running multiple brands isolated, secure, and independent on one shared multi-tenant platform.
Filing prepared (Platformz)
Orchestrating Customer, Dealer, Referral, Promo, Branding, and Owner portals from one architecture.
Filing prepared (Platformz)
API micro-gateways that route and govern traffic across tenantized services.
Filing prepared (Platformz)
Managed US/EU trademark filings and brand protection for FUR4 and Platformz, with brand-guideline enforcement workflows. (Patent details available under NDA.)
beyond the technologist
Three decades of taking ideas from a piece of paper to fully operational, profitable businesses means going far beyond engineering — across strategy, finance, legal, marketing, development, and operations.
selected work
The platforms and infrastructure I've built across three decades — from the commercial Internet to AI-powered enterprise operating systems.
FUR4
Present
Global manufacturing, digital commerce, and supply-chain automation run as a single connected operation, built for international expansion.
AI Platform Design
2020s
The conviction that enterprise software is becoming one intelligent layer that runs every process automatically — not a collection of disconnected apps.
Commerce era
2010s
DTC, B2B, dealer, and marketplace commerce unified with inventory, fulfillment, and finance across every channel.
Infrastructure era
1990s — 2000s
Managed hosting and data-center infrastructure delivering enterprise reliability, network redundancy, secure infrastructure, and operational automation for large-scale deployments.
Commercial Internet era
1990s
High-performance enterprise networking built during the rise of the commercial Internet — the foundation under every platform since.
operating snapshot
How I think about running a business — as one connected, automated system.
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Years in technology, since 1984
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Companies founded & led
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High-paying jobs created
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Patents as inventor
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Reliability mindset
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Automation coverage
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Global scalability
Compounding, era over era
One operating layer, every function
career analytics
Three decades, five technology eras, seven enterprise domains — here's the shape of the journey.
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Years building & scaling platforms
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Companies taken public
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Companies founded & led
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C-level disciplines — CEO · CTO · COO
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Marketplace/retail connectors (Rithum)
0.99%
Uptime targets
Scope & seniority, 1985 → today
Internet → Cloud → Commerce → AI → Enterprise OS
Relative depth across disciplines
what people say
I recommend Tim on his ability to see and set the vision of the company. Tim was instrumental in creating the managed hosting model and providing services above that of just bandwidth.
Samuel W. (Sam) Wood
VP of Marketing, Apple Computer
Having worked with Tim on possible partnerships when I was with UUNET, I was very impressed with his business savvy and understanding of how to structure a deal. As a visionary, he continues to show that he can think two steps ahead of the competition.
Eric Ayala
VP of Sales, UUNET
Tim is a consummate entrepreneur with visionary ideas and the energy and experience to make them happen… he has the ability to bring together complex projects by sweating the details to ensure that success is the only outcome. A great guy whose handshake is his word.
Michael Aiton
Carrier Sales Manager (Canada), Ascend Communications
Tim is a great guy, and is very passionate about every challenge he takes on. He is a man of vision, and in working with him I was impressed on his depth of knowledge on so many technologies.
Tony Colafrancesco
Director of Gaming & Entertainment, AIM Network (AOL)
Tim Roberts has a deep understanding of the product and market for any venture he works on. He can quickly assess a situation and resolve problems as they come up, using natural strong leadership ability. The definition of entrepreneur fits Tim completely.
Susan Flowers
Energizer Batteries
Over the past five years, I have known Tim Roberts to be a true visionary, excellent manager and motivator… He has an acute sense of the next big thing and knows how to build an organization, business model and market presence.
Richard Krueger
Senior Vice President, Boonty Games
Developed an innovative idea at Savvis to improve overall connectivity of the Internet… we developed a measurement metric that essentially proved his concept correct and seminal at the time.
Jack Rickard
Publisher, Boardwatch Magazine
Tim is a pioneer at establishing IT-based startups and turning them into profit-making multimillion-dollar value propositions. Worth anyone's time that has the need of going from the intangible idea stage to the substantial investment opportunity!
William Fairbanks
Owner, Tildy, LLC
Tim's incredible business vision and drive is contagious to those who have had the opportunity to work directly with him.
Jason Loyet
Founder & COO, GlobalStreams
get in touch
Response time: usually < 24h.
Timezone: St. Louis, MO · USA.